{"id":1426,"date":"2021-05-24T19:21:28","date_gmt":"2021-05-24T19:21:28","guid":{"rendered":"https:\/\/fundacionperiodismo.org\/medialabfpp\/?p=1426"},"modified":"2021-05-24T19:21:28","modified_gmt":"2021-05-24T19:21:28","slug":"como-vender-una-idea-periodistica-en-cinco-minutos","status":"publish","type":"post","link":"https:\/\/fundacionperiodismo.org\/medialabfpp\/como-vender-una-idea-periodistica-en-cinco-minutos\/","title":{"rendered":"\u00bfC\u00f3mo vender una idea period\u00edstica en cinco minutos?"},"content":{"rendered":"

Aunque parezca una haza\u00f1a, vender una idea en cinco minutos es posible con pr\u00e1ctica y originalidad. En la novena sesi\u00f3n del Lab 4: Periodismo para Medios Nativos Digitales, la coordinadora Fabiola Chambi explic\u00f3 sobre el elevator pitch <\/em>(discurso en elevador) que consiste en vender una idea en el tiempo que demora un encuentro en ascensor.<\/p>\n

\"\"<\/p>\n

Chambi explic\u00f3 que Janine Warner, la fundadora de SembraMedia, plantea siete pasos para estructurar un elevator pitch<\/em>:<\/p>\n

    \n
  1. Escribirlo y decirlo en voz alta.<\/li>\n
  2. Revisarlo hasta que tome solo 60 segundos o menos (150 a 225 palabras aproximadamente).<\/li>\n
  3. Practicarlo con amigos, familiares y colegas antes de exponer \u201cen serio\u201d.<\/li>\n
  4. Practicar, practicar y practicar.<\/li>\n
  5. Grabarse en video y verse a uno mismo para corregirse.<\/li>\n
  6. Respirar<\/li>\n
  7. Escuchar y tomar nota de la retroalimentaci\u00f3n de otras personas.<\/li>\n<\/ol>\n
    \"\"
    Foto: Exposici\u00f3n de Fabiola Chambi<\/figcaption><\/figure>\n

    \u201cSi no tenemos una estructura, ser\u00e1 muy dif\u00edcil que nosotros podamos hacer una buena presentaci\u00f3n. Cuando ensayemos con gente de confianza, debe entenderse en una sola frase lo que queremos. (\u2026). Cuando nos grabamos en un video, podemos pulir detalles que no percibimos, como el uso de\u00a0 muletillas al hablar, los ademanes, los gestos y corregir nuestra postura y por \u00faltimo, es importante que la gente nos de su retroalimentaci\u00f3n, que nos diga qu\u00e9 podemos mejorar y si se ha entendido lo que queremos decir\u201d, explic\u00f3 Chambi.<\/p>\n

    A estos consejos brindados por SembraMedia, la coordinadora agreg\u00f3 que era importante ser breve, debido a que los inversores no suelen contar con mucho tiempo. A esto debe sumarse la importancia de comunicar de manera sencilla y clara.<\/p>\n","protected":false},"excerpt":{"rendered":"

    El elevator pitch (discurso en elevador) consiste en vender una idea en el tiempo que demora un encuentro en ascensor.<\/p>\n","protected":false},"author":2,"featured_media":1427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29],"tags":[257,256,92],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lab-4","category-medios-digitales","tag-convencer","tag-discurso","tag-idea"],"yoast_head":"\n\u00bfC\u00f3mo vender una idea period\u00edstica en cinco minutos? - MediaLab<\/title>\n<meta name=\"description\" content=\"El elevator pitch (discurso en elevador) consiste en vender una idea en el tiempo que demora un encuentro en ascensor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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