{"id":2646,"date":"2022-08-12T14:07:27","date_gmt":"2022-08-12T14:07:27","guid":{"rendered":"https:\/\/fundacionperiodismo.org\/medialabfpp\/?p=2646"},"modified":"2022-08-12T14:08:59","modified_gmt":"2022-08-12T14:08:59","slug":"como-definir-el-reto-en-design-thinking","status":"publish","type":"post","link":"https:\/\/fundacionperiodismo.org\/medialabfpp\/como-definir-el-reto-en-design-thinking\/","title":{"rendered":"\u00bfC\u00f3mo definir \u00abel reto\u00bb en Design Thinking?"},"content":{"rendered":"

Los participantes del Lab 2 sobre Sostenibilidad de medios ya definieron cu\u00e1l es la audiencia a estudiar, la aboradaron a trav\u00e9s de entrevistas e investigaciones cuantitativas, analizaron las \u00e1reas oportunidad y buscaron insights<\/em>, por eso, ya est\u00e1n listos para definir en equipo \u00abel reto\u00bb<\/strong>.<\/p>\n

\u00bfDe qu\u00e9 se trata esta fase del proceso de Design Thinking? \u00abConsiste en expresar un logro que los motive como grupo. Es enunciar, de una manera simple y amplia, una frase que sintetice la informaci\u00f3n y las emociones de las personas que investigamos. No es describir las soluciones a los problemas\u00bb, expres\u00f3 la coordinadora Gabriela Pintos.<\/p>\n

\"\"
Foto: Explicaci\u00f3n realizada por la coordinadora.<\/figcaption><\/figure>\n

Adem\u00e1s agreg\u00f3, que \u00abel reto\u00bb debe estar enfocado en el QU\u00c9 y en el QUI\u00c9N<\/em><\/strong>.<\/em> \u00abUna buena manera para expresarlo es usar verbos en lugar de sustantivos\u00bb. Otro buen punto de partida es personificar a la audiencia objetiva.<\/p>\n

En la clase, cada grupo, comenz\u00f3 a delinear la definici\u00f3n de \u00abel reto\u00bb utilizando un tablero donde sintetizaron la informaci\u00f3n relevada a lo largo de estos meses de trabajo. A trav\u00e9s de preguntas que usaron como disparadores como \u00bfCu\u00e1les problemas se presentaron? \u00bfCu\u00e1l es y c\u00f3mo es el contexto? \u00bfA qui\u00e9nes les afecta? <\/strong>y \u00bfC\u00f3mo les afecta? <\/strong>fueron catalogando la informaci\u00f3n<\/p>\n

\"\"
Foto: Parte del grupo de participantes del Lab 2.<\/figcaption><\/figure>\n

Este laboratorio forma parte del diplomado \u201cLaboratorio de innovaci\u00f3n para medios digitales 3.0\u201d que es impulsado por la Fundaci\u00f3n para el Periodismo con el apoyo de la DW Akademie y en coordinaci\u00f3n con la Universidad Privada Boliviana.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abEl reto consiste en enunciar, de una manera simple y amplia, una frase que sintetice la informaci\u00f3n y las emociones de las personas que investigamos. No es describir las soluciones a los problemas\u00bb, explic\u00f3 la coordinadora, Gabriela Pintos.<\/p>\n","protected":false},"author":2,"featured_media":2647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[437],"tags":[98,302,214,454],"class_list":["post-2646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lab-2-2022","tag-analisis","tag-audiencias","tag-informacion","tag-reto"],"yoast_head":"\n\u00bfC\u00f3mo definir "el reto" en Design Thinking? - MediaLab<\/title>\n<meta name=\"description\" content=\""El reto consiste en enunciar, de una manera simple y amplia, una frase que sintetice la informaci\u00f3n y las emociones de las personas que investigamos. 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