{"id":2835,"date":"2022-11-03T22:30:35","date_gmt":"2022-11-03T22:30:35","guid":{"rendered":"https:\/\/fundacionperiodismo.org\/medialabfpp\/?p=2835"},"modified":"2022-11-03T22:30:35","modified_gmt":"2022-11-03T22:30:35","slug":"prototipar-y-evaluar-por-que-estas-fases-estan-tan-unidas","status":"publish","type":"post","link":"https:\/\/fundacionperiodismo.org\/medialabfpp\/prototipar-y-evaluar-por-que-estas-fases-estan-tan-unidas\/","title":{"rendered":"Prototipar y evaluar: \u00bfpor qu\u00e9 estas fases est\u00e1n tan unidas?"},"content":{"rendered":"

El Lab 2 sobre Sostenibilidad de medios, recibi\u00f3 la segunda participaci\u00f3n de Rodrigo Garc\u00eda, experto en comunicaci\u00f3n y UX argentino quien profundiz\u00f3 sobre la importancia de la \u00faltima fase de Design Thinking: prototipar y evaluar.<\/p>\n

\u201cLlegamos al prototipado porque hemos pasado por las fases de ideaci\u00f3n, definici\u00f3n, an\u00e1lisis y entendimiento. Tenemos conceptualizado lo que estamos construyendo y por qu\u00e9 lo estamos construyendo\u201d, explic\u00f3 el invitado.<\/p>\n

Tambi\u00e9n contamos con unas primeras hip\u00f3tesis sobre nuestro producto. \u201cEntonces ya podemos empezar a bajarlas a pantallas, por ejemplo\u201d, mencion\u00f3 Garc\u00eda durante la clase.<\/p>\n

\"\"<\/p>\n

\n

El prototipado tambi\u00e9n es una fase de validaci\u00f3n. Conviven estas dos etapas. \u201cLo que queremos es validar con usuarios que lo que estamos haciendo y construyendo tienen sentido. Y que la idea de lo que estamos planteando, satisface sus necesidades. \u00bfReflejan todos los insights que fuimos encontrando?\u201d.<\/p>\n

\u00bfUna vez que tenemos el prototipo qu\u00e9 es lo que queremos evaluar? Poner el foco en este punto es fundamental. \u201cUna prueba interesante, para el equipo Digital, ser\u00eda estudiar si el usuario ve la pauta, por ejemplo, ya que suele haber ceguera con los banners\u00bb.<\/p>\n

Por \u00faltimo, Gabriela Pintos, la coordinadora del Lab, aconsej\u00f3 a los alumnos volver a revisar las ideas que salieron durante el brainstorming para potenciar los proyectos.<\/p>\n

\u00a1Ahora s\u00ed, manos a la obra y a prototipar!<\/p>\n","protected":false},"excerpt":{"rendered":"

El Lab 2 sobre Sostenibilidad de medios, recibi\u00f3 la segunda participaci\u00f3n de Rodrigo Garc\u00eda, experto en comunicaci\u00f3n y UX argentino quien profundiz\u00f3 sobre la importancia de la \u00faltima fase de…<\/p>\n","protected":false},"author":5,"featured_media":2836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[437,451],"tags":[],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lab-2-2022","category-noticias"],"yoast_head":"\nPrototipar y evaluar: \u00bfpor qu\u00e9 estas fases est\u00e1n tan unidas? - MediaLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundacionperiodismo.org\/medialabfpp\/prototipar-y-evaluar-por-que-estas-fases-estan-tan-unidas\/\" \/>\n<meta property=\"og:locale\" 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