{"id":424,"date":"2020-12-01T09:00:46","date_gmt":"2020-12-01T09:00:46","guid":{"rendered":"https:\/\/fundacionperiodismo.org\/medialabfpp\/?p=424"},"modified":"2021-01-04T18:55:15","modified_gmt":"2021-01-04T18:55:15","slug":"fondo-y-forma-los-dos-factores-clave-en-los-productos-radiofonicos","status":"publish","type":"post","link":"https:\/\/fundacionperiodismo.org\/medialabfpp\/fondo-y-forma-los-dos-factores-clave-en-los-productos-radiofonicos\/","title":{"rendered":"Fondo y forma: los dos factores clave en los productos radiof\u00f3nicos"},"content":{"rendered":"<p>Guimer Zambrana, coordinador del Laboratorio 7: Explorando el nuevo mundo de la radio considera que actualmente los productos comunicacionales con contenido carecen de forma y por eso no son escuchados; mientras que los productos radiof\u00f3nicos que sobresalen por su forma, aunque tengan ausencia de contenido, son los m\u00e1s requeridos por la audiencia. Esta afirmaci\u00f3n la realiz\u00f3 en la primera sesi\u00f3n de este Laboratorio.<\/p>\n<p>\u201cA m\u00ed me sorprende porque uno entra a ver TikTok y puedes pensar que son videos superficiales, pero est\u00e1n bien hechos. (\u2026) No podemos darle a la audiencia lo que quiere todo el tiempo, debemos variar, mostrarles algo nuevo \u201d, dijo Zambrana.<\/p>\n<figure id=\"attachment_425\" aria-describedby=\"caption-attachment-425\" style=\"width: 696px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-425\" src=\"https:\/\/fundacionperiodismo.org\/medialabfpp\/wp-content\/uploads\/2020\/12\/1-2-1024x581.png\" alt=\"\" width=\"696\" height=\"395\" \/><figcaption id=\"caption-attachment-425\" class=\"wp-caption-text\">Foto: Guimer Zambrana, coordinador del Laboratorio 2.<\/figcaption><\/figure>\n<p>El coordinador tambi\u00e9n indic\u00f3 que los comunicadores tienen la obligaci\u00f3n de utilizar bien el contenido de los productos (fondo) y que deben esforzarse por generarlos de forma atractiva.<\/p>\n<p>\u201cTenemos la obligaci\u00f3n de manejar muy bien el fondo. Yo siempre dec\u00eda que la diferencia entre un buen o mal periodista es si lee o no lee. El periodista debe investigar. Ahora tiene otro desaf\u00edo. La competencia es tal que la gente tiene una gran oferta de contenido en las redes sociales. Si t\u00fa no le pones forma adem\u00e1s del fondo, la gente no te dar\u00e1 bola\u201d, coment\u00f3 Zambrana.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guimer Zambrana, coordinador del Laboratorio 7: Explorando el nuevo mundo de la radio considera que actualmente los productos comunicacionales con contenido carecen de forma y por eso no son escuchados;&hellip;<\/p>\n","protected":false},"author":2,"featured_media":425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,25],"tags":[49,45,48],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innova-radio","category-lab-7","tag-contenido","tag-creatividad","tag-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fondo y forma: los dos factores clave en los 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